HERE is something that many will say is nothing more than a publicity stunt.
I say, so what if it is, the fact remains that the deed is done, and it benefits people, so I say good for them no matter what their reasons for doing it.
GamerZine: Who says video game companies don't care! Activision Blizzard will unveil a new initiative tomorrow tasked with helping army veterans integrate back into society. The Call of Duty Endowment (CODE) will be led by a council of former US veterans and will be backed by $1 million worth of the companies money. "The joblessness rate that veterans should have should be far less than the national average, not more. How do you expect people to actually join the military if when they leave the military they can't integrate back into the free market they're supposed to be protecting?" Explained Activision Blizzard's CEO, Bobby Kotick, to the Washington Post. It may seem like a bit of a marketing gambit, especially as Modern Warfare 2 is out tomorrow, but this announcement also co-insides with Veterans Day. So don't be sceptical you shameless husk of a human being. This announcement should co-inside nicely with the mass media controversy surrounding Modern Warfare 2's, not so politically correct, content. We aren't going to judge and let you decide, as the games release is only just around the corner. Gaming companies should take note- if you want to be accepted by the conservative, non-game playing, sections of society donate some money to a worthy cause. Whatever the motivations behind such an initiative, we prefer to take this announcement at face value, and congratulate Activision Blizzard for their philanthropic donation. Written by Andy Griffiths, 09 November 2009
Who says video game companies don't care!
Activision Blizzard will unveil a new initiative tomorrow tasked with helping army veterans integrate back into society. The Call of Duty Endowment (CODE) will be led by a council of former US veterans and will be backed by $1 million worth of the companies money.
"The joblessness rate that veterans should have should be far less than the national average, not more. How do you expect people to actually join the military if when they leave the military they can't integrate back into the free market they're supposed to be protecting?" Explained Activision Blizzard's CEO, Bobby Kotick, to the Washington Post.
It may seem like a bit of a marketing gambit, especially as Modern Warfare 2 is out tomorrow, but this announcement also co-insides with Veterans Day. So don't be sceptical you shameless husk of a human being.
This announcement should co-inside nicely with the mass media controversy surrounding Modern Warfare 2's, not so politically correct, content. We aren't going to judge and let you decide, as the games release is only just around the corner.
Gaming companies should take note- if you want to be accepted by the conservative, non-game playing, sections of society donate some money to a worthy cause.
Whatever the motivations behind such an initiative, we prefer to take this announcement at face value, and congratulate Activision Blizzard for their philanthropic donation.
Written by Andy Griffiths, 09 November 2009
Rest in peace Dad, we'll all miss you.
It's fair.
agreed, I mean if they're giving money away, better it be to some people who deserve it, not so political BS supported crap. and since the game is based on real life war, why not give the money to veterans...
As someone whose upbringing was influenced by actual WWII and Vietnam veterans, I applaud this move. PR stunt? Maybe, but if you are going to throw money at something, I can think of far worse things to do it with.
GFWL - Anything that helps people better themselves is always good.
